Hotwire TV Spot, 'The Hotwire Effect - Tourist'

It's almost two hundred dollars a night at the "Tippy Top Hotel" for a room, but it's less than a hundred dollars when the name of the hotel is hidden. A quick back and forth of the hand makes all the difference in the world for this roaming segway gang. Hotwire claims that hiding the hotel name can land you a four-star hotel at a two-star price.