Charmin TV Spot, 'Charmin Accepts the Challenge'

Recently, ALDI started poking at Charmin and Charmin is not pleased. Although ALDI implied its Willow toilet paper is just as good as Charmin with a lower cost, Charmin's poke test suggested that there's a big hole in its competitor's story. With the help of the poop emoji, Charmin advises not to use ALDI when you have to...uh.. you get the idea.