Benjamin Moore Century TV Spot, 'CNN Experiences Century'

Benjamin Moore introduces its Century paints, created with a soft touch matte finish. Inspired by fabrics such as velvet and suede, the paint company set out to produce a paint that would generate a visceral reaction among customers, prompting them to reach out and touch it. Benjamin Moore says it is proudly particular about the production of its paint and believes its Century collection is of the highest quality and will result in the best experience for its customers.