Old Spice Foamer Body Wash TV Spot, 'Foam Zone Ep 1: The Beginning of the End of the Beginning' Featuring Anthony "Spice" Adams

Old Spice wanted to introduce its Foamer Body Wash to the world in the most bizarre way possible. The company created a “Foam Zone” game show. It pits 12 teams of contestants against each other as they are forced to run through an obstacle course after being sprayed and lathered with Old Spice’s Foamer Body Wash. One of the game show hosts likens the slippery madness to the game of football, to which he is told by another game show host that this course has absolutely nothing to do with the gridiron. There’s a good chance you probably won’t see this show again, but it’s important to know that there can only be one champion in the Old Spice “Foam Zone.”