Rolex TV Spot, 'Oscars: Rolex and Cinema'

With the ability to transport viewers to a time period long ago or a future that can only be imagined, cinema can be thought of as a time machine. But keeping time isn't the only thing a motion picture can do. A masterpiece holds the fondest memories we can experience and causes us to look inward and examine who we are as humans. Much like the perpetual movement of a camera shutter rolling or a watch hand ticking each second, Rolex claims the legacy of cinema will continue to uplift humanity.