Apple iPhone TV Spot, 'Data Auction' Song by Esquivel

Ellie is shopping for a new vinyl record when she spots a mysterious door in the back of the store labeled "Ellie's Data Auction." Intrigued and confused, she opens the door to find a dubious auction house selling all of her electronic data. Her emails, showcased in ornate gold frames, are the first items for sale. The bidding war begins, and the crowd goes into a frenzy for her shopping history, location data, text messages, and more. Ellie takes out her iPhone and revokes tracking access from apps with the device's features like Mail Privacy Protection. The auctioneer and the bidders vanish into thin air, and Ellie's data is safe again. Apple says its iPhone will help you keep your data private.