Allstate TV Spot, 'Big Day'

In the Allstate TV spot titled “Big Day,” a football-obsessed best man prepares the groom for his wedding day while cheekily watching the big game on a screen behind his head. Though physically present at the altar, his mind is on the game, which he watches on a tablet behind their backs. Later, at the outdoor wedding dinner, he leans back in his chair to catch a glimpse of the game playing in the living room, inadvertently pulling the cable holding the chandelier. The chandelier crashes down, destroying both the wedding cake and the wedding car. Unfazed, he shouts “Touchdown!” and as the bride and groom approach, he advises viewers to “Get Allstate! And be better protected from mayhem!”