Serta iComfort TV Spot, 'An iComfort Story About Cooler Sleep'

During one unbearably hot day, a woman decides to cool off her Serta sheep by taking him to the pet clippers. Frightened off by the other pets' bizarre 'dos and the unsettling excitement on his groomer's face, the sheep decides to make a run for it and cools off on a Serta iComfort mattress in a nearby store instead, followed shortly by his human companion, who uses the mattress to cool off herself. Designed with carbon fiber cooling technology, the new iComfort by Serta claims to be its coolest ever.