Progressive Small-Business Insurance TV Spot, 'Good Morning'

As a young woman opens up a flower shop for the morning, she cheerfully chats with the animated characters that surround her, like the flowers she's watering and the mop that promises to make the store all clean. However, she pauses when an animated puddle of water strangely proclaims, "I'm going to put Lisa on crutches!" ⁠— and awakens from her daydream to realize she's actually speaking to a paramedic as he wheels her employee out of her entirely ordinary flower shop. Progressive says that when owning a small business "gets real," the insurance company can help protect what you built with customizable coverage.