Cheetos Popcorn Super Bowl 2020 TV Spot, 'Can't Touch This' Featuring MC Hammer

Cheetos dust, or Cheetle, can be the perfect social repellent. Whether it's helping with paperwork, moving furniture, holding a baby or spotting a friend on the bench press, a man eating Cheetos Popcorn manages to escape all forms of social obligation by showing off his orange fingers. To make matters easier, he need not speak. MC Hammer is constantly ready to pop out and remind everyone what the man can't touch -- and, occasionally, steal (and touch) the snack for himself.