Reach NFL Audiences Beyond Game Day. Download Report>

2020 BMW 3 Series TV Spot, 'Backup Assistant' [T2]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

As two friends pull up to the beach with surfboards strapped to the top of their 2020 BMW 3 Series, they notice something peculiar. It seems the beach has deemed clothing as "optional" and the two quickly discover that many of the beach-goers have accepted this idea with open arms. As they're preparing to leave, one of the friends recognizes a unique hat on one of the garmentless sunbathers and finally discovers he is staring at his friend's au naturel parents. The two pairs lock eyes and the mom waves them over to join the relaxation, but the driver's having none of it. He turns on his Backup Assistant and makes a stealthy escape from this incredibly awkward situation. For a limited time, the automaker offers special leasing on select 3 series models, including the 2020 330i Sedan.

Published
March 19, 2020
Advertiser
BMW
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2020 BMW 330i
Promotions
Special leasing on 2020 330i Sedan
Tagline
“The Ultimate Driving Machine”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Barry Livingston ... Dad, RJ Walker ... Friend in passenger seat
Agency
Universal McCann (UM) ... Media Agency, Goodby, Silverstein & Partners ... Creative Agency, F&B ... Production Company

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots