Jeep Super Bowl 2025 TV Spot, 'Owner's Manual' Featuring Harrison Ford [T1]

To a backdrop of melancholy guitar inside a rustic cabin, Harrison Ford opens with the thought-provoking line, "The longest thing we ever do is live our lives. But life doesn't come with an owner's manual." The fireplace crackles behind him as he continues, "But that means we get to write our own stories." He speaks of freedom being the choice to say yes, no or even maybe, and of real-world heroes who are humble. "The most sacred thing in life isn't the path," he says, walking through a barn on the property. "It's the freedom to choose it." While we may not choose the same path, we can find strength in our differences. Ford finishes his long walk to his Jeep, opening the door to let his dog jump inside before he gets in. He advises us to "choose what makes you happy," listing his friends and family as his own happiness. "This Jeep makes me happy, even though my name is Ford," he quips. He finishes his owner's manual with the advice to "get out there and write your own."