The 9 Forces Redefining Video Advertising in 2025. Get the Report>

Michelob ULTRA Super Bowl 2025 Teaser, 'I Smell ULTRA' Featuring Willem Dafoe, Catherine O'Hara, Song by Rick Ross

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Sporting crisp post-match tennis apparel with Catherine O’Hara beside him, Willem Dafoe gazes ahead zooming in on his sunglasses, revealing the reflection of an ice-cold, refreshing bucket of Michelob Ultra. With an intrigued look, Willem says, “I smell Ultra.” Enjoy a Michelob Ultra during Super Bowl LIX on February 9, 2025.

Published
January 27, 2025
Advertiser
Michelob
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Michelob ULTRA
Tagline
“Superior Light Beer”
Songs
Hustlin' - Rick Ross
Mood
Active
Events & Venues
2025 Super Bowl LIX Feb 9, 2025 at Caesars Superdome
Actors - Add
Catherine O'Hara ... Actor/Actress, Willem Dafoe ... Actor/Actress
Agency
Wieden+Kennedy ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots