GEICO Motorcycle TV Spot, 'Lining the Field' Song by The Foundations

On the motorcycle ride of his dreams, a contented man takes turn after leisurely turn on a winding mountain road, surrounded by beautiful scenery and buoyed by a great song on the radio. He's deep into the iconic refrain of "Build Me Up Buttercup" when reality cuts the music short. "Karl...What have you done?" As it turns out, Karl was mapping the twists and turns of his daydream onto the baseball field he was supposed to mark with straight lines. GEICO says "if you ride, you get it," seeming to show a little sympathy for poor Karl before noting that its famous insurance savings promise applies to motorcycles, too.