Taco Bell Naked Chicken Chalupa TV Spot, 'Chicken Philosophers'

A dignified debate amongst "chicken philosophers" escalates into a brawl once the gauntlet -- or rather, a chicken sandwich -- is thrown. Outraged when their individual chicken sandwich preferences of "bun, mayo, chicken, pickle, bun" or "bun, pickle, chicken, mayo, bun" are not considered universally superior, the philosophers start snatching powdered wigs and jabbing accusatory fingers. Suddenly, the sound of a Taco Bell wrapper cuts through the chaos, drawing attention to two calm attendees and their Naked Chicken Chalupas. Taco Bell declares "there's a different way to chicken" as the pair offer up their extra Chalupa to an eager recipient and the battle rages anew around them.