Oura TV Spot, 'Know Why You Feel, How You Feel'

Oura highlights features of its Oura Ring technology through a series of vignettes about "Sleep," "Readiness" and "Activity," showing wearers make health and wellness decisions based on biometric feedback delightfully represented in nursery rhyme call-and-response. One ring wearer takes a look at her poor sleep score as the clock strikes 5:30 AM, the alarm itself noting that because the woman is tired (and she knows it), she can skip the gym today. Another wearer is under stress at the library, prompting a fellow patron gives voice to his ring -- he's anxious and due for a break. The final wearer is in tip-top condition as she cycles past onlookers towing a stalled car. The impressed trio give her ring's response in harmony: "If you heart variability is 50, and your body temperature is normal, if you're breathing rate is optimal and you know it: Bring it on!"