Abbott TV Spot, 'Dignity: Not Effortless, Nor Easy'

Dignity is something that cannot be seen or measured, but Abbott is committed to using its technological developments to help make life more dignified. Dignity, it says, demands a rapid COVID test so that you can move forward; it demands your heart stays connected to your doctor, so you know it's beating as it should; it demands a better understanding of your glucose levels, and it demands knowing your baby is properly nourished. The medical company knows this is not effortless or easy, which is why it says it fights for these technologies -- because dignity demands it.