Rolex Perpetual TV Spot, 'Resilience and Elegance'

Rolex spotlights the four tennis majors, explaining that they are the most sought-after tennis crowns, but inside the lines of the court, the players are on their own. Resilience, elegance, patience, panache, power and heart are all said to be required, but more than anything, Rolex says it loyally supports tennis because, more so than facing adversaries, players are peering into a mirror and trying to outdo themselves.