Knob Creek TV Spot, 'Easy Doesn't Do It'

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The saying goes, "Easy does it," but does it really? Knob Creek argues that it doesn't, stating that the attention to detail required to successfully design a building, take a perfect photo or sear a mouthwatering steak takes time and effort to hone. Likewise its bourbon is aged for nine years before it's ready to fill a glass at the end of a hard day's work.