Progressive TV Spot, 'Dr. Rick: Shopping Mall'

"Parenta-Life" coach Dr. Rick takes one of his clients on an exposure therapy mission to a shopping mall, a place he says can be a "big trigger" for young homeowners who are turning into their parents. Though he's warned not to ask for discounts on floor models, demos or displays, it doesn't take long for the client -- who's already teetering dangerously close to Dad Mode in his polo, khakis and cellphone belt clip -- to backslide into quips and comments about "overhead" and "storage operations" and harassing teenagers with unsolicited puns. As Dr. Rick gently tries to gently discourage the client from buying yet another polo, Progressive says that even if it can't save you from turning into your parents, it can at least save you money when you bundle its home and auto insurance.