Mercedes-Benz A-Class Super Bowl 2019 TV Spot, 'Say the Word' Featuring Ludacris [T1]

As it is said, so it shall be done. This man seems to have developed a touch of omnipotence when every command he utters comes to pass. Rickie Fowler sinks his putt, traffic lights turn on cue and parking tickets tear themselves to shreds. Sometimes this plain-clothes superhero uses his powers for good, like returning a cat to its owner or making money rain from an ATM. At other times, he uses them to spice up the opera with some Ludacris. The ability to vocally free Willy, assist Wile E. Coyote and summon Lassie for an elevator rescue might be nothing more than a colorful fantasy, but Mercedes-Benz asserts during Super Bowl LIII that its A-Class offers up the next-best thing. The man uses voice commands to change up the car's internal colors and blast his ludicrous jams before taking off down the road and cuing up the auto maker's logo.