Microsoft AI + Carlsberg TV Spot, 'In Pursuit of Better Beer' Featuring Common

Rapper Common knows about art, and he says that artificial intelligence helps to unlock the art that exists within science. As an example, he presents Birgitte Skadhauge who works in research for Carlsberg Beer. Skadhauge says that before Microsoft AI finding new beer flavors was a process that took years. Now, using AI, flavors can be detected within seconds. Microsoft tells consumers that AI helps redefine what’s possible in our everyday worlds.