Citi Entertainment TV Spot, 'Once in a Lifetime' Song by Zara Larsson

A woman looks inspired when she sees a stray piece of confetti floating down the street, but before she knows it, she's trailing streams of the glittery pieces behind her. Her anticipation for a concert gives the illusion that she's also walking through brightly colored plumes of smoke before she and her friend head into the venue. Citi Bank hopes to take the "once" out of "once in a lifetime" by offering exclusive access to over 10,000 events for Citi credit card holders.