5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

Planters Super Bowl 2019 TV Spot, 'Mr. Peanut Is Always There in Crunch Time' Ft. Alex Rodriguez, Charlie Sheen

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

During Super Bowl LIII, crunch time can drive people a little nuts. In the case of Mr. Peanut, he pilots the speeding Planters van through a construction zone and sends it flying off a trailer ramp without letting it slow him down. Actor Charlie Sheen notices the legume-laden vehicle nail the landing and remarks to his bench mate, "And people think I'M nuts." Finally, the monocled mascot arrives at his destination: a viewing party where baseball legend Alex Rodriguez is about to reluctantly eat a kale chip. In the nick of time, the green treats are replaced by a can of Planters Mixed Nuts, and Rodriguez gives his snack savior a grateful thumbs-up. "Go get 'em, nut man!" shouts a supportive neighbor.

Published
February 03, 2019
Advertiser
Planters
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Planters Deluxe Mixed Nuts
Tagline
“Always There in Crunch Time”
Songs
Kickstart My Heart - Motley Crue, Ave Maria - Franz Schubert
Mood
Funny
Hashtag
#crunchtime
Events & Venues
2019 Super Bowl LIII Feb 3, 2019 at Mercedes-Benz Stadium
Actors - Add
Alex Rodriguez ... Athlete, Charlie Sheen ... Actor/Actress
Characters
Mr. Peanut
Agency
VaynerMedia ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots