The New York Times TV Spot, 'The Truth Is Hard'
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A cacophony of audio clips and sound bytes from news programs play over on-screen text trying to define what "the truth is." Whether the assertion is that alternative facts are lies, that the media is dishonest or that we need to protect our borders, the information is obfuscated by the background noise and quickly fades to the next claim. The New York Times proclaims that, while the truth is hard to find and to know, it is more important now than ever.
- Published
- February 26, 2017
- Advertiser
- The New York Times
- Tagline
- “The Truth Is More Important Now Than Ever.”
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- Active
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- Agency
- Droga5 ... Creative Agency
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