IKEA TV Spot, 'Birth Plan'

A man is on speakerphone with his wife, Angela, who is going into labor. He opens their closet and retrieves the various items she tells him to get including her birth plan, aromatherapy and lotion. The closet is so organized that Angela knows where all of these objects are located as she directs her husband to them over the phone. Her last request is for a selfie stick. Her husband turns around with a puzzled expression and Angela responds, "Don't give me that look." IKEA directs viewers to its website for other organization ideas.