adidas Originals TV Spot, 'Your Future Is Not Mine' Featuring Iman Shumpert
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Model Luka Sabbat treks through a dilapidated walkway riddled on either side with flaming debris and refuse. Wearing adidas Originals sneakers, he evades a gnarling dog darting in his direction and makes eye contact with a black bird and a hooded man. Other cultural creators pace through similar dystopic environments that reflect pessimism, uniformity and consumerism. These figures include Cleveland Cavaliers basketball player Iman Shumpert, blogger Aleali May, DJ Kyu Steed, designer Design Butler, Reese Cooper, photographer Ikwa Zhao and musician Yuki Matsuda. The locales they pass through include neon-lit greenhouses, outdoor marketplaces, mysterious hallways and subway trains. Many denizens of these places travel on scooters, wear identical masks or distract themselves with technology. The crew of eight artists stands apart and continues its march beyond the crowds and toward a brighter future.
- Published
- August 28, 2016
- Advertiser
- adidas
- Products
- adidas Originals
- Mood
- Active
- Events & Venues
- 2016 MTV Video Music Awards Aug 28, 2016
- Actors - Add
- Aleali May , Design Butler , DJ Kyu Steed , Ikwa Zhao , Iman Shumpert , Luka Sabbat , Reese Cooper , Yuki Matsuda
- Agency
- Johannes Leonardo ... Creative Agency
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