The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Allstate Insurance TV Spot, 'Caleb Is Mayhem'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Caleb Gauff won Allstate's DIY Mayhem Sweepstakes on Twitter. As a result, Dean Winters's Mayhem stars in a partially accurate rendition of his DIY mishap. Mayhem, as Gauff, wields a large chainsaw and starts cutting down a tree after watching two minutes of a nine-minute tutorial. When he's done, the tree falls backward onto his house and crushes his deck roof. Mayhem tells viewers to get an Allstate agent to protect their homes from themselves.

Published
January 11, 2016
Advertiser
Allstate
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Allstate Home Insurance
Songs
None have been identified for this spot
Phone
888-ALLSTATE
Ad URL
http://www.allstate.com/mayhem
Mood
Active
Actors - Add
Dean Winters ... Caleb Gauff
Production
Leah Karabenick ... Producer
Agency
Leo Burnett ... Agency, Anonymous ... Production Company, Wieden+Kennedy ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots