2016 Lexus RX TV Spot, 'Beautiful Contrast'
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A woman walks past the Arc de Triomphe in Paris, and a man driving the 2016 Lexus RX uses the car's built-in GPS as he navigates the city streets. The vehicle cruises through tunnels and past a river as the woman continues her leisurely stroll to an unknown European location. Finally, the driver arrives at his destination: La Grande Arche de la Defense. He parks his car in front of the tall, rectangular structure just as the woman arrives. She approaches the man, who is posed in front of his RX, and the two share a brief kiss. Before they make contact, however, the scene cuts to the two driving in the Lexus toward the Grande Arche.
- Published
- January 04, 2016
- Advertiser
- Lexus
- Products
- 2016 Lexus RX
- Tagline
- “The Pursuit of Perfection”
- Songs
- None have been identified for this spot
- Mood
- Active
- Scene Location
- La Grande Arche de la Defense, Ile-de-France
- Actors - Add
- Florence Eugene ... Girl walking
- Production
- Benoit Delhomme ... Director of Photography, Magali Selosse ... Producer
- Agency
- Team One ... Agency, Identity ... Production Company, Team One ... Media Agency
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