The Most-Liked Ads of 2024 Revealed. Get the Ranking>

FIAT 500X TV Spot, 'Zoolander 2: Blue Steel' Featuring Ben Stiller

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A FIAT 500X drives down an empty city street at night. As it passes through an intersection, the light turns red and a traffic camera snaps a picture of the vehicle. The driver stops, puts the car in reverse and rolls down the window. He reveals himself to be male model Derek Zoolander, played by Ben Stiller, from the "Zoolander" film series. Zoolander backs up farther and once more drives illegally through the intersection. The traffic camera again snaps a picture of the violation, but this time Zoolander poses with his signature look, Blue Steel. Zoolander repeats this process multiple times as the song "Relax" by Frankie Goes to Hollywood plays in the background. Eventually, a police officer pulls up behind the FIAT. Zoolander says he knows why he was pulled over: "I was driving while hot." At the police station, the model looks at an array of all of this traffic camera photos and says to the officer, "It's some of my best work." "Zoolander 2" hits theaters Feb. 12, 2016.

Published
January 10, 2016
Advertiser
FIAT
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 FIAT 500X, Paramount Pictures Zoolander 2
Songs
Relax - Frankie Goes to Hollywood
Mood
Funny
Movies
Zoolander 2
Actors - Add
Ben Stiller ... Derek Zoolander, Sean Donnellan ... Voice Over
Agency
Testa and Partners ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots