2016 Jaguar XF TV Spot, 'Cliche Proof'

A London businessman walks down an office hallway talking on his phone and being followed by two assistants. He tells the person on the other end of the line to "get rid of it," hands the phone to one of his assistants, takes a different device from the other assistant and gets on a second call. As he enters his office, the businessman is greeted with cheers and high-fives. The narrator announces that we live in a time in which people not only speak in cliches but think in them as well. At a luncheon, another businessman says to a group of associates, "Sometimes, you've just got to keep the chimp in the cage." In contrast, the first man is hitting golf balls from the roof of a building into the London skyline. The narrator says that the 2016 Jaguar XF is completely cliche proof. The man gets in the XF and cruises through the streets of the city.