Kleenex TV Spot, 'Resolve to Care'

A Kleenex tissue floats through the air and transforms into a paper man who is helping is wife take down holiday decorations. As he assists her, the scarf on the snowman in their yard floats away and becomes another Kleenex. The tissue enters another scene of a paper man trying to console a crying paper woman. He offers her the tissue that just floated in, which she uses to blow her nose. A piece of newspaper gets picked up by the wind and also becomes a tissue. This motif continues through several other scenes, which involve a helper pushing an elderly person in a wheelchair, a man offering an expectant mother his seat on a bus and a child giving a tissue to a sneezing woman. Kleenex urges viewers to forego the typical New Year's resolutions and instead resolve to care by treating people with kindness.