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Target TV Spot, 'Back to School: My Mysterious Pencil' Song by L2M

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Target celebrates Back to School with a completely kid-created commercial, featuring Keven and his mysterious pencil. Keven uses his illustration of an angry monster to teach viewers how we all learn from our mistakes. When his angry monster drawing comes alive and terrorizes his third grade classmates, Keven realizes that mistakes don't have to be so scary. Using his pink eraser, he gets rid of his monster's frown, and replaces it with a smile instead.

Published
July 31, 2016
Advertiser
Target
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Paper Mate Pink Pearl Premium Eraser
Tagline
“To School & Beyond”
Songs
Incredible - L2M
Mood
Active
Events & Venues
Back to School
Actors - Add
Cheyenne Nguyen ... front row girl that runs away, Richard Quijas ... boy with glasses, Tyler Corbet ... boy running away from monster
Agency
AKQA ... Creative Agency, AKQA ... Digital Agency, Essence ... Media Agency

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