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MINI USA TV Spot, 'U.S. Olympic Games: Defy Labels' Feat. Serena Williams
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MINI USA honors eight U.S. Olympians who have defied labels while also achieving their athletic goals. Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of "poor," "immigrant" and "Muslim" while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is "Olympian."
- Published
- August 02, 2016
- Advertiser
- MINI USA
- Tagline
- “Defy Labels”
- Music
- The song was created for this commercial
- Mood
- Active
- Hashtag
- #DefyLabels
- Events & Venues
- 2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
- Actors - Add
- Carlin Isles , Carlos Balderas , Claressa Shields , Cullen Jones , Ibtihaj Muhammad , Jake Gibb , Morghan King , Serena Williams
- Agency
- Butler, Shine, Stern & Partners ... Agency, Alldayeveryday ... Production Company, Universal McCann (UM) ... Media Agency
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