5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

MINI USA TV Spot, 'U.S. Olympic Games: Defy Labels' Feat. Serena Williams

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

MINI USA honors eight U.S. Olympians who have defied labels while also achieving their athletic goals. Athletes including Claressa Shields, Carlos Balderas and Ibtihaj Muhammad announce their labels of "poor," "immigrant" and "Muslim" while they stand proudly in their Team USA gear. Professional tennis player Serena Williams stands defiantly and announces that the only label that should matter is "Olympian."

Published
August 02, 2016
Advertiser
MINI USA
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2017 MINI USA Hardtop 2 Door John Cooper Works
Tagline
“Defy Labels”
Songs
Made For Commercial - Joaby Deal
Music
The song was created for this commercial
Mood
Active
Hashtag
#DefyLabels
Events & Venues
2016 Summer Olympics Aug 5, 2016 - Aug 21, 2016
Actors - Add
Carlin Isles , Carlos Balderas , Claressa Shields , Cullen Jones , Ibtihaj Muhammad , Jake Gibb , Morghan King , Serena Williams
Agency
Butler, Shine, Stern & Partners ... Agency, Alldayeveryday ... Production Company, Universal McCann (UM) ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots
More MINI USA Commercials
Related Commercials
Related Advertisers
Related Products