Blue Moon TV Spot, 'Something's Brewing: Roy Choi'

Before enjoying a glass of Blue Moon beer, chef Roy Choi explains his creative process as two customers at a farmers market bring his description to life. The customers each choose tomatoes, oranges, bell peppers and other vegetables from baskets, using magic to make the combinations levitate. As they send the produce hurling toward each other, the two flavors come together in a cloud of color. Choi imagines the possibilities as he brews up a new recipe, striving to combine flavors in ways no one ever thought of.