Jack in the Box Portobello Mushroom Buttery Jack TV Spot, 'Cowboy Story'

Jack tells the story of how he invented the Portobello Mushroom Buttery Jack burger. His tall tale includes an adventure into the desert, where he finds a cowboy cooking a burger in herb butter over a campfire. He and the cowboy ride off on a motorcycle to Jack in the Box, with the burger patty still hot in the pan. Too bad this story isn't true at all, and Jack came up with the Portobello Mushroom Buttery Jack while at the water cooler.