The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Diet Coke TV Spot, 'IT'S MINE: The Pursuit' Song by Andra Day

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

A woman's dress billows in the wind as Andra Day's song "I Want It All" begins and the volume rises. In front of a white background, she leaps, reaching with single-minded intensity towards what turns out to be a Diet Coke. Diet Coke shows variations on its bottle packaging until she makes her catch and takes a long, luxurious sip.

Published
February 28, 2016
Advertiser
Diet Coke
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
Diet Coke
Tagline
“It's Mine”
Songs
I Want It All - Andra Day
Mood
Active
Events & Venues
The Oscars at Dolby Theatre
Actors - Add
None have been identified for this spot.
Agency
Universal McCann (UM) ... Media Agency, Droga5 ... Creative Agency, Droga5 ... Digital Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots