5 Action Plans to Optimize Video Ad Outcomes Across the Funnel. Get the Guide>

AT&T TV Spot, 'Open Invitation' Ft. Joe Montana, Steve Young

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Former football players Steve Young, Jerry Rice, Emmitt Smith and Bo Jackson sit around at Jackson's College Football Playoff Party watching a game on TV. As they all talk about the strong finish, retired NFL quarterback Joe Montana walks into the room and asks what he missed. Rice looks surprised and says he didn't know Montana was coming, but Jackson says that, since he's Joe Montana, he has an open invitation. He then comments that he hopes things don't get awkward between the two quarterbacks. Rice has no idea why it would be awkward, but when he stands up to greet Montana the two men clumsily paw at each other. They can't decide wither to go in for a handshake, a fist bump or a high-five, and everybody looks on with grimaces on their faces. Rice and Montana finally settle on a vertical handshake, but everybody still stares uncomfortably.

Published
December 31, 2015
Advertiser
AT&T Wireless
Advertiser Profiles
Facebook, Twitter, YouTube
Products
AT&T Wireless 4G Network
Tagline
“Mobilizing Your World”
Songs
None have been identified for this spot
Ad URL
http://www.StrongestOfTheStrong.com
Mood
Funny
Actors - Add
Bo Jackson , Emmitt Smith , Jerry Rice , Joe Montana , Steve Young
Agency
BBDO ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots