Cheetos TV Spot, 'Hide and Seek'

A father is counting down for a game of hide and seek while the rest of his family and Chester run up the stairs. When he finishes his countdown, he begins looking for the rest of the family who are upstairs, eating crunchy Cheetos and equipping themselves with night vision goggles. They cut the lights off to the house, and watch the father stumble around in the darkness while avoiding him. The children lead him into the bathroom where the door shuts behind him and the lights come on. The rest of the family celebrates before the mother pulls a rope, prompting a trap to net her children and Chester the Cheetos Cheetah. Chester concedes that the student has surpassed the master.