The Most-Liked Ads of 2024 Revealed. Get the Ranking>

Miller Lite TV Spot, 'Originals' Featuring John Madden

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In an effort to highlight the return of the Miller Lite "Steinie" bottle to stores, the brewer re-aired a classic commercial from the eighties featuring John Madden. Though he starts off talking about his love of Miller Lite in a calm voice, he quickly turns into his well-known angry coach persona, throwing his arms around and yelling about how great Miller Lite tastes.

Published
October 20, 2016
Advertiser
Miller Lite
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Miller Lite, Miller Lite Steinie
Tagline
“Everything You Always Wanted in a Beer. And Less.”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
John Madden ... Director
Agency
DDB ... Digital Agency, Publicis ... Media Agency, WPP ... Creative Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots