State Farm TV Spot, 'Following' Song by Joy Williams

A man going through his daily routine is continually beset by thoughts of all the world's people and animals in need of help. Whether he's riding the subway, browsing Facebook, watching TV or just strolling down the sidewalk, he is followed by the specters of dogs looking for a home, veterans who need support, students lacking educational opportunities and polar bears threatened by the changing climate. The man realizes that there are some problems that can't be fixed by liking a page on Facebook. Eventually, he finds himself in front of a youth outreach center and decides to alleviate the "weight of caring" by going inside and lending his assistance. State Farm urges people to look for ways to volunteer in their communities at its Neighborhood of Good website.