Reach NFL Audiences Beyond Game Day. Download Report>

Chevrolet TV Spot, 'Emojis: Cruze vs. Civic'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

In a Chevrolet test study, customers are asked to respond in emojis when told about the features and options in both the Chevrolet Cruze and a Honda Civic. After being told about the wireless capabilities the Chevrolet Cruze, the "sunglass emoji" is used to describe how cool the Cruze is. After being told the Honda Civic does not have wireless capabilities, a "ninja emoji" appears on screen. The woman defends her emoji pick by saying that it's because she can't be seen in that vehicle.

Published
May 09, 2016
Advertiser
Chevrolet
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2016 Chevrolet Cruze LT, 2016 Honda Civic
Tagline
“Find New Roads”
Songs
None have been identified for this spot
Mood
Active
Actors - Add
Potsch Boyd ... Spokesman
Agency
Carat ... Media Agency, Commonwealth//McCann ... Creative Agency, McCann Worldgroup ... Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots