Kia Niro Super Bowl 2017 Teaser, 'Iceberg' Featuring Melissa McCarthy [T1]

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In Kia's teaser for its Super Bowl LI commercial, Melissa McCarthy finds herself on thin ice in her Kia Niro, equipped with roadside assistance. Curious by the name of the type of service, she taps the service button on the car's screen and asks the responding representative if the services still apply if she's not technically on a road or land.

iSpot Review - September 20, 2017

Kia is an official Super Bowl 2017 advertiser. They are set to air one 60-second commercial during the game about the 2017 Kia Niro and featuring actress Melissa McCarthy. This will be the eighth time Kia will have a Super Bowl ad. Last year, Kia aired a 60-second commercial titled "Walken Closet" featuring Christopher Walken which ended up ranking #31 on the iSpot.tv Super Bowl Ad Performance Report with .81% digital share of voice, 11,720 social actions, 285,583 earned views and 68.1 million TV impressions.