Taco Bell Quesalupa TV Spot, 'It's Gonna Be Big'

The Quesalupa introduction at Taco Bell is big news. So big, in fact, that the pepper jack cheese-filled food item can make people miss something interesting that is going on right next to them. A guy jumps into a swimming pool, about to make a big splash, but the girl sitting on a nearby inflatable has no idea what's coming her way because she is staring at the gooey cheese of her Quesalupa. Similarly, one man eyes a girl who is taking off her shirt at a laundromat, but his friend notices nothing but his Quesalupa.