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Pepsi TV Spot, 'Pepsi's Unlikely Spokesperson Marshawn Lynch'

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Seattle Seahawks running back Marshawn Lynch is a spokesperson for Pepsi... sort of. In the hilarious commercial that aired during NFL Football on CBS, we see the football player sporting a fur hat and sitting next to a blonde woman who speaks while he mouths her words. Marshawn -- or, the woman -- says he at first was hesitant about being the spokesperson since he doesn't like to speak, but that he agreed to at least move his lips. He goes full on "Speech Mode" when the woman voices the "glug, glug, glug" sound effect as Lynch takes a slug of his Pepsi.

iSpot Review - September 29, 2015

In a spin on the traditional celebrity endorsement, Pepsi chose Seattle Seahawks running back Marshawn Lynch as the spokesperson for their latest campaign created by BBDO New York.

Lynch, who is notorious for refusing to talk to the press, is certainly an unlikely choice for a spokesperson. But as Marshawn begins to speak, it quickly becomes clear this is no ordinary commercial. Apparently, to convince him to star in the ad, Pepsi employed a woman to read all of his lines for him, so that all he has to do is move his lips - no talking required. The result is a fun, original spot that lets Marshawn be Marshawn and is perfect for football season.

Published
September 28, 2015
Advertiser
Pepsi
Advertiser Profiles
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Products
Pepsi
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
Andr�e Vermeulen ... Actor/Actress, Marshawn Lynch ... Athlete
Agency
BBDO ... Agency, OMD ... Media Agency, TBWA\Chiat\Day ... Creative Agency, Firstborn ... Digital Agency

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