Anki Cozmo TV Spot, 'Introducing Cozmo'

Anki uses shadow and suspense to build up the reveal of a new product, which they call a once-in-a-lifetime innovation that will change the course of mankind. Finally, the lights come on, and the narrator introduces Cozmo, a little robot who appears to be taking a snooze. After waking, the toy eagerly speaks in babylike techno-babble, and the narrator replies, "We can play later."