King's Hawaiian TV Spot, 'Baby on the Roll'

A father is chasing his dog who is unfortunately tied to a stroller carrying his infant son. As the dog runs ahead, it is shown that the baby has taken control of the reins and is mushing the family dog towards a picnic table. After a quick pass, the infant snatches the table cloth off the picnic table before coming to a stop. Once the father catches up to his son, he realizes that his young boy has successfully taken all the King’s Hawaiian rolls. Out of breath and a bit surprised, the father takes a bite from a roll while a disappointed mother looks on.