Quaker Oats TV Spot, 'Bicycle Ride'

A family is sitting down at a dining table enjoying breakfast. The son, eats his oatmeal with fresh berries while wearing a bicycle helmet when his father tells him that he'll get it this time. Once they finish breakfast, they head outside where the boy asks his mother to not let go until he says so. She sends him off with a look of concern until she sees him riding down the street with no problems.