Nature Valley TV Spot, 'Rocket Ship'

Everything that matters in life can be learned from granola. A mother watches children play in her backyard as they run around before blasting off in a makeshift shuttle. A father gives his son a piggyback ride, and another stranger helps someone who has dropped their groceries on the floor. The commercial incorporates aspects of granola and how it applies to everyday life. It encourages people to keep things simple, to show people what you're made of, to not be fake and be sweet. Lastly, don't forget to apply sunscreen.