The National Domestic Violence Hotline TV Spot, 'Photo Swipe'

Images of a happy girl are shown on a mobile phone. As the commercial progresses and we see more photos of the girl, slight changes are seen in each photo as a finger progresses through the gallery. At one point, we notice a male counterpart is seen in the photos, and the bright smile from the first photo begins to fade away. As more and more photos are seen, notable bruises and cuts begin to appear and the smiling girl no longer smiles. The last few images begin to tell a disturbing story of domestic violence through images of a bloodied, bruised and crying girl. The National Domestic Violence Hotline is available for those whenever they need it.